Stand for Something…or Fall for My Perfume

Speaking at the Deutsche Bank Global Consumer Conference, Unilever’s CEO Alan Jope said: “We believe the evidence is clear and compelling that brands with purpose grow. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”  That seems to … Read more

Duke vs. Duke – The Epic Trademark Battle That Never Happened

Alright everybody, file this one under: “Wow, he really likes video games and cartoons.” After my last fun post about Crazy Taxi, I got to thinking about two more great characters from my childhood – Duke Nukem (of Apogee \3d Realms fame) and Duke Nukem (Captain Planet’s radioactive nemesis). How could two identically named characters … Read more

Lambic, Gueuze, and Methode Traditionelle

There is a really long explanation that goes around Certification Marks, Geographical Indications, and the respect Americans must give to their European counterparts. Moreover, there is a long and tortured history of international law, broken treaties, and implemented international protocols dedicated to recognizing trademarks, appelation d’origine controlle (AOC), and other designations across borders. I’m not … Read more

Definitely Not Granny Approved

Section 2(a) of the Trademark Act, 15 U.S.C. §1052(a),  is an absolute bar to federal trademark registration of immoral or scandalous matter.  The ban on scandalous and immoral trademark registrations is not new.  It first came into federal law in the Trade-Mark Act of 1905 and reaffirmed as part of §2(a) of the Act of 1946. … Read more

Shield your Goodwill with Strong Trademarks

Just like Steve Rogers through his transition to Captain America, trademarks vary in strength.  Some are burly superheroes, and some are weaklings hiding behind their bigger friends for protection.  What makes a mark strong versus weak?  The level of which your mark describes the good or service that you are selling.  There is a spectrum … Read more

Mark Madness

We now know the brackets for the NCAA tournament.  How people choose their winners can be everything from favorite colors to hours of study.  But two things are always certain during the tournament:  Upset wins and a crackdown on businesses using “March Madness” without permission. Starting right around now, many companies are looking to cash in on … Read more

DISCLAIMER: The information provided is for general informational purposes only. Posts and other information may not be updated to account for changes in the law and should not be considered tax or legal advice. None of the articles or posts on this website are intended to create an attorney-client relationship. You should consult with legal and/or financial advisors for legal and tax advice tailored to your specific circumstances.