First to File? First to Use? It’s Not the Same Everywhere! Thoughts on Trademark Strategy for Global Companies:

Trademarks are our jam at OG+S. This post is a short one about trademark strategy and what to think about if your brand has a global reach. First to Use: In the United States, we have a “first to use” system when it comes to trademarks. What that means is that the Company who uses … Read more

Stand for Something…or Fall for My Perfume

Speaking at the Deutsche Bank Global Consumer Conference, Unilever’s CEO Alan Jope said: “We believe the evidence is clear and compelling that brands with purpose grow. In fact, we believe this so strongly that we are prepared to commit that in the future, every Unilever brand will be a brand with purpose.”  That seems to … Read more

FUCT Marks are Allowed

According to statue, someone could not register a trademark if it “[c]onsists of or comprises immoral, deceptive, or scandalous matter; or matter which may disparage or falsely suggest a connection with persons, living or dead, institutions, beliefs, or national symbols, or bring them into contempt, or disrepute; or a geographical indication which, when used on or in connection … Read more

The End of an Era: Sega of America, Inc. v. Fox Interactive (aka Crazy Taxi vs. Simpsons Road Rage)

Happy Tax Day everyone! (I’m writing this on Monday!) Also, happy Crazy Taxi patent expiration day! If you’re a millennial like me, you’re probably familiar with the Sega arcade game, “Crazy Taxi.” (arcade release in 1999) And…if you were suffering through high school a few years later, I bet you know of that classic Crazy … Read more

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