Shield your Goodwill with Strong Trademarks

Just like Steve Rogers through his transition to Captain America, trademarks vary in strength.  Some are burly superheroes, and some are weaklings hiding behind their bigger friends for protection.  What makes a mark strong versus weak?  The level of which your mark describes the good or service that you are selling.  There is a spectrum … Read more

Slow Money Smolders in the Community’s Pocket

We are involved in a lot of organizations that discuss, encourage and teach about investing in companies.  Today, we’ll be attending the Wisconsin Innovation Network Lunch in Madison where Greg Piefer, the founder and chief executive officer of SHINE Medical Technologies, will discuss SHINE’s journey from a campus medical physics laboratory to federal approval of … Read more

Forms Draw a Blank on Copyright Protection

Copyright protects the original expression of an idea, but not the idea itself as copyright protection extends only to “original works of authorship.” That is why we can have lots of books, films, TV movies, songs, and more regarding the life of Marilyn Monroe of varying quality.  The threshold of what is an original expression … Read more

Mark Madness

We now know the brackets for the NCAA tournament.  How people choose their winners can be everything from favorite colors to hours of study.  But two things are always certain during the tournament:  Upset wins and a crackdown on businesses using “March Madness” without permission. Starting right around now, many companies are looking to cash in on … Read more

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