Control Level: Blue

I am a self-professed #TrademarkNerd.  I think they are interesting beasts.  They combine business, law, social science, and, of course, shopping.  When a lot of people think about trademarks, they think about what the company owns and does with it.  That’s fair.  Companies spend a lot of time, money, and effort on their trademarks.  But … Read more

#100DaysToGo

At the beginning of the year, I gave myself a personal challenge of wearing the same dress for 100 days.  Yup, one single dress.  I pared down my closet and found reasons to wear cute tights and leggings even if I was just sitting at my desk at home.  During that time, I explored ideas … Read more

Education Software Beware: Updates to Illinois SOPPA Law

            On July 1st, the threshold requirements ramped up for Illinois schools and the software vendors that provide them services under the Illinois Student Online Personal Privacy Act (SOPPA). Most of the new requirements fall within the purview of the schools, such as maintaining a publicly available list of all software vendors providing software to … Read more

[Not So] Basic Economics

People are weird. It really boils down to that.  And I’m not excluding myself from that categorization at all.  All people are weird.  Need proof? Veblen goods are proof.  A Veblen good is a good where demand rises as price rises. See?! Weird.  But, it turns out that people are weird in a somewhat predictable … Read more

Decision Fatigue, or I Don’t Care What’s For Supper

I’ve been doing some research lately about the concept of decision fatigue.  What can I say, I’m a nerd.  But I have found it fascinating.  Decision fatigue is the idea that people get tired of making decisions, and as such either stop making them or are more likely to make poor decisions.  There is actually … Read more

Getting Off on the Right Foot: Steps to Take After Forming Your Company

Creating your Corporation or LLC is the first step towards the success of your new enterprise. But, as every entrepreneur already knows, creating the corporation (i.e. “mailing it in”), is only the first step. Here are a few additional items you should think about after your Articles of Incorporation have been filed with the WDFI. … Read more